Large Quantities of Scrap Gold Thrown Away in Rubbish

It’s easy to see how an item of scrap gold might have lost its shine, leading you to wonder what’s the best way to dispose of it.

As specialists in scrap gold selling and recycling, we’ve noticed increasing numbers of people from waste disposal companies getting in touch with significant quantities of scrap gold, carelessly thrown away in regular household rubbish.

You might not think your regular household waste is worth much to anyone, but enough of us are throwing away a literal fortune, as pieces of scrap gold get chucked out on a regular basis.

This means so many of us are losing out on the deal of a lifetime, as the price of gold remains high and demand for scrap gold stays healthy and consistent.

Gold in your weekly rubbish

You make a point of remembering to sort out your recycling from regular rubbish, but take care not to put any scrap gold in with your plastic or food waste! With the price of just a gram of 9-carat scrap gold being worth £14.14, losing a load of unwanted gold jewellery could lose you a significant sum.

In many cases, people are possibly losing these items by accident, but in the event that someone is throwing scrap gold away intentionally, there’s a good reason to stop them – gold prices are close to hitting an all-time high in pound sterling terms.

That means that the gold scrap you find lying around your home is far from worthless – in fact, it could be worth more to you than ever before. That’s because the price of gold per troy ounce hit an all-time of £1,200 last summer, and prices have remained close to this peak ever since.

Reasons to sell scrap gold

It might be easy to see scrap gold items as unnecessary, unwanted or useless, especially if handed down through the family, in poor condition. But just because that old golden chain you’ve got lying around is broken, it doesn’t mean you can’t make a sizable amount, by selling your scrap gold and letting us recycle it for you.

Demand for scrap gold remains high, especially as so much of it ends up in landfill already, given that many consumer tech devices, including smartphones and tablets, use components which contain traces of gold and other precious metals.

To demonstrate just how much scrap gold is thrown down the drain in this way already, read our story about how the Japanese government recycled gold from over six million devices, creating enough recycled scrap gold to help make over 5,000 Olympic medals for the 2020 Tokyo Olympic Games.

Just remember, scrap gold is still gold, and it’s bound to be worth a significant amount. Think twice before chucking it away in the rubbish, if you can’t think of a good use to put it to. Why not consider selling it to a gold specialist who can recycle it for you, and help make you a tidy sum in the process?

For more information about recycling scrap gold, drop us a message or give Cash for Your Gold a call on 01902 623 253 today – we’ve paid out over £30 million for scrap gold already, so what are you waiting for?

Cash in on the Christmas Gold Rush

The waiting is over, and the general election results are in – a Conservative majority of 80 seats, the largest majority the party has won since 1987. Markets have responded, with the pound rising, causing gold to drift lower somewhat. 

Despite this, gold prices remain elevated compared to levels seen this time last year, offering anyone with a bit of scrap gold the perfect opportunity to make some handsome gains, just in time for Christmas. It might make sense to make the most of high prices while they last, to give you a nice boost, going into year’s end. 

Easy Christmas cash boost 

At Cash for Your Gold, we’ve been tracking the performance of gold prices, through the ups and downs of the election campaign, and have seen how prices have settled at a level close to £1,134 per troy ounce. While it’s not the £1,275 per troy ounce that we saw back in September, gold continues to show great value, especially for those who might be thinking of selling. 

While prices have drifted lower, they haven’t fallen completely into bear market territory. This means if you’ve come to acquire an item you believe to be made of gold, it will still be worth much more than it was last Christmas. An item weighing as little as a gram with 9-carat purity could still be worth as much as £13.25, at the latest prices. 

Imagine what you could do, if you had that much-needed cash-boost this Christmas, after selling some old jewellery or gold coins. We accept gold scrap items both large and small. 

Check the hallmark if in doubt 

When considering selling scrap gold items, it’s always important to check what the hallmark might say. That’s because precious metals bought and sold in the UK require a hallmark, to indicate that the item has been proven to have been independently assessed for purity. 

Items originating outside the UK might lack a hallmark, so don’t worry if you can’t find one. Cash for Your Gold happily accepts items for testing without hallmarks, to help you work out how pure your item may be. 

Purer gold items can have a high hallmark of as much as 999.99 purity, but this is unlikely to be something you spot in an item you just have lying around. The hallmark is a good way of ensuring that you can identify what you’ve got, and can even help you calculate its worth. 

Our Scrap Gold Calculator can give you an almost-instantaneous reading of your item’s potential value – all you need to know is the purity and the weight of the item, and the calculator will do the rest. This means you can roughly estimate what you can expect to make from a gold scrap sale, before having to send a single item to us by post. 

If you’re curious about selling gold, don’t hesitate to get in touch with us, and we’ll be happy to answer any queries you may have. 

Have a Merry Christmas and a happy 2020! 

Festive Season 2019 Opening Hours & Posting Details

Seasons Greetings To All Our Customers

The Cash For Your Gold office will be closed for the festive period from 4:30pm on Friday 20th December 2019 to 9am on Friday 3rd January 2020. Our valuations team will not be available to take calls, answer emails or to accept appointments during this period.

We advise customers not to send parcels to us during this period as we will not be receiving mail until our return.

To ensure we receive your parcels before we close for Christmas*, customers will need to send via Royal Mail Insured Special Delivery before Thursday 19th December 2019.

Please note that there may be a couple of days backlog on our return and we will do our best to test and value any parcels received on our return as quick as possible. Please bear with us whilst we get things back to normal.

Cash For Your Gold would like to thank our customers for their business this year and wish you all a Merry Christmas and a Prosperous New Year.

Looking for the perfect Christmas gift for someone special in your life?

Our sister site UKBullion.com has the answer for all your investment gift needs. Take a look at their 2019 Gold Sovereign and the brand new 2020 1oz Gold Britannia, both are CGT FREE and VAT FREE products and are great presents for loved ones looking to start or expand their investment portfolio. They also have a range of gift boxes that really put the finishing touch to your bullion gift and are made available for you when adding your items to the cart.

*Delivery is dependant on Royal Mail’s ability to deliver parcels in their agreed time frame. We are not responsible for Royal Mail’s service and cannot guarantee delivery times during the festive period.

Land of the Rising Sun Sees Value in Recycled Gold

It might sound unbelievable, but your smartphone is like having a miniature goldmine right in your pocket. What do we mean by this? The average smartphone is estimated to contain small traces of gold and other precious metals.

A BBC News story in 2014 revealed that a pile of 35-40 smartphones could yield as much as one gram of gold alone. It might not sound like much, but it just goes to show how much hidden value is right under your nose. Read on to learn more about how the Japanese used this information to recycle gold with great success.

Japanese gold recycled into medals.

In less than a year’s time, Japan will be hosting the Summer Olympics in Tokyo. For a number of years, the Japanese government has led an innovative campaign to persuade millions of Japanese citizens to hand in unwanted electronic devices. The campaign doubles as a bid to not only save the environment, but to help make sure the 2020 Tokyo Olympics can offer a whole host of shiny gold, silver and bronze medals.

Between April 2017 and March 2019, as many as six million smartphones and other electronic items were recycled, to produce 5,000 Olympic medals. Just think – all that scrap gold could have easily ended up remaining locked away in millions of homes across the country or lying in a landfill site.

This story highlights just how much gold can end up in everyday items, in the most unlikely of places. But don’t be fooled – if we stopped extracting gold from beneath the earth, and relied solely on the recycled gold from recycled electronic items, it’s estimated that we’d run out of gold within just 23 days.

Great value in recycling scrap gold.

What can we learn from the Japanese about recycling scrap gold? You might be interested to know that here at Cash for Your Gold, we can guarantee that any item of scrap gold you sell to us can be melted down, if you wish. Perhaps you’ve found an old family heirloom, but don’t like the idea of it simply being passed around from person to person.

When selling your scrap gold, why not ask for it to be completely melted down and reshaped into something new? Cash For Your Gold is able to offer as much as £13.27 for just a gram of 9-carat gold, and we accept a variety of items, whether that’s old jewellery, coins or bullion bars, just to name a few forms of scrap gold.

Use our Hallmarks guide, to help determine the purity or carat of your item. If you feel ready to make a sale of scrap gold, feel free to get in touch today – we look forward to helping you with any queries you may have.

Asian Jewellery – Store of Family Wealth or Potential Liability?

Asian gold jewellery is becoming increasingly more common within the scrap gold market and there are several reasons for this.

Changing Tastes

Firstly, the younger generations of families from Asian backgrounds have often grown up, or even been born, in the UK and often have developed very different tastes and attitudes to their forebears. This inter-generational divergence of tastes and attitudes is not limited to the UK and a recent survey by the World Gold Council found that younger generations across the world were less engaged with ownership of gold jewellery than previous generations have been. Gold is still seen by this younger population as a symbol and store of wealth but the desire for ownership of gold jewellery has diminished.  

The second reason that families are disposing of their gold heirlooms is that they are feeling at increased risk of being targeted by criminals. Recent increases in home-invasion style robberies which have targeted families with substantial collections of gold heirlooms have led to a substantial re-evaluation of the practice of keeping high value collections of gold at home.

Far from being the traditional store of family wealth and financial foundations for the generations to come, Asian jewellery collections are increasingly seen as potential liabilities which may encourage attention from unwelcome sources.

Loss Of Trust?

In addition, the reputation of the traditionally trusted 22 carat standard of Asian jewellery has been under threat in recent years. In 2017 a number of Asian jewellers from Southall in London were prosecuted for offences involving non-hallmarked gold and irregularities with weighing scales. A more recent scandal relating to the hallmarking of items of substandard purity in Birmingham has also been exposed. 

Over the last few decades many scrap gold buyers and pawnbrokers have purchased Asian jewellery which turned out to be problematic. Heavily plated items and elaborate pieces constructed from numerous parts, many of varying purity with low grade solder used in manufacturing have combined to produce a ‘once bitten, twice shy’ attitude from many companies  towards Asian gold. This has resulted in many dealers only offering a fraction of an item’s true value when it is offered to the trade. 

It is unfortunately true that many Asian gold pieces have problems, particularly those that were artisan crafted several years ago in Asia. At a time before stringent regulation of the jewellery market it was quite common for items such as rings, bangles and wedding sets to be made by a local goldsmith. Unfortunately, some of the more unscrupulous manufacturers were not averse to using whatever soft metals were at hand to mix in with the gold during manufacture. Traditional wedding sets are also well known for the presence of low carat solder which is used to strengthen intricate designs, particularly in multi-section necklaces. This type of work is then often hidden with a thin coating of 22 carat gold to provide a uniform and lustrous appearance to the entire piece.

Despite the presence of problematic items, much of the Asian gold jewellery that we deal with is of an exquisite nature and high purity, particularly when fully hallmarked or originating from heavily controlled and regulated sources such as Dubai. 

In general, Asian gold jewellery heirlooms are valuable pieces, but perhaps not as valuable in some cases as the manufacturer or jeweller led the owner to believe when they were first made or purchased.

As scrap gold buyers we have seen a lot of Asian gold jewellery over the years. Commercially produced plated jewellery is also more common nowadays than previously as many specialist Asian jewellers deal only in these lower cost items. Older heirloom pieces tend to present with interesting additions such as lead and tin and their purity can vary widely, from section to section, from 14 carat to 22 carat. You can see the difference that this makes to an item’s value by taking a look at our price charts.

A Modern Solution

Modern analytical equipment has provided the means for specialist companies such as CashForYourGold to accurately test items to determine the exact nature of their make-up. Gone are the days when customers who wish to sell Asian jewellery and valuable family heirlooms are forced to accept low offers for their possessions. 

Whilst not all Asian jewellery was not accurately described when it was made or initially bought, customers can now at least be confident that their items will be accurately tested and that they will receive a fair offer from CashForYourGold. 

In addition, as part of Group International Ltd, we are closely linked to our sister website UKBullion.com, one of the UK’s leading suppliers of Gold Bars and Gold Coins. It is therefore a straightforward process to part-exchange traditional Asian Gold Jewellery and heirlooms against the purchase of beautiful, fully certified and guaranteed Gold bars and coins in sizes from 1 gram to 1 kilogram. 

This process not only establishes the true level of the value held in family pieces but also allows that value to be transferred into items that the younger generations are more likely to appreciate. 

By transferring that value into a number of smaller items, it is also easier to distribute between members of the next generation when the time comes or to use part of the value when and if needed. This ‘liquidity’ of assets is restricted when substantial value is held in a single piece or set of Asian Gold jewellery. 

Security concerns can also be addressed by transferring wealth from traditional Asian Gold jewellery to certified Gold Bars and Coins which can be stored and concealed in numerous locations or even divided between different members of the family. We also offer a professional, low cost, fully insured vaulted storage solution for customers who purchase from us and can offer free introductory storage periods to allow you to become accustomed to this type of security solution.

In summary, the ownership of valuable Asian Gold jewellery should not be seen as the potential liability that many scrap gold buying companies suggest it to be! 

The true value of your items can be accurately determined by companies such as CashForYourGold which have invested heavily in state of the art XRF testing equipment and have the market presence to offer fair prices and the option to ‘convert’ traditional, heirloom pieces into fully certified and guaranteed Gold Bars and Gold Coins that make more attractive inheritances for younger generations and can be easily stored and protected.

Farewell to Golden Heirlooms As Price Remains High

Summary: The stellar performance of gold prices in 2019 has prompted families with large holdings of gold in the form of heirlooms to sell scrap gold. If you’re from a family with a deep-seated connection to gold, this year’s price rally will have come as something of a golden ticket for you. It’s quite common for the average family to have some gold items, passed down from generation to generation. Now might be the perfect time to realise the true value of these prized possessions, if you wish to sell scrap gold.

Having a treasure trove of golden family heirlooms comes at a price, however. This summer, police went public with a warning to members of the South Asian community with particularly large holdings of gold, as they had noted a rise in the number of thefts of gold among families of South Asian descent particularly.

A BBC investigation went even further, suggesting that the Metropolitan Police had recorded 3,300 incidents of gold theft since 2013 in particular communities. Families of South Asian descent are particularly vulnerable to gold thefts, as the wedding season proves to be a popular time to buy gold to ensure good fortune.

Heirlooms as scrap

It’s no surprise that there is an increasing amount of attention surrounding golden family heirlooms. The price of gold hit an all-time high earlier this summer, at over £1,277 per troy ounce, before settling at £1,157 as of late October.

Cash For Your Gold’s very own Live Precious Metals chart is the perfect way of tracking the price of gold, especially if you wish to sell scrap gold today. Updated every five seconds, with data provided directly from the markets, you can check to see when prices are high, in the event that you wish to make a sale of scrap gold with us.

Will my Scrap Sell?

If you’ve never sold scrap gold items before, don’t worry – Cash For Your Gold are experts in the field. Do you have a bit of rose gold or white gold, and wonder what it’s worth? Get in touch, and we’ll be happy to help give you a valuation.

If you wish to sell scrap gold but want to get a rough valuation before sending anything over, check the Value My Scrap calculator on the sidebar of every page on our website. All you need to know, in order to get an accurate and instantaneous valuation for your scrap gold, is a rough idea of the weight, as well as an idea about its carat or purity.

Our Value My Scrap sidebar calculator values gold items that are 9-carat or more.

Check out our testimonials page, to see how many people we have helped with scrap gold sales in the past.

If you have any queries about wishing to sell scrap gold with us, don’t hesitate to get in touch. You’re welcome to book an appointment to visit us at our offices in Wolverhampton. Alternatively, feel free to write to us, drop us an email or simply give us a call, using the details below – we look forward to helping you.

Tel: 01902 623 253 (local rate)

Gold – Rare, Unreactive and Recyclable

Gold has a history almost as old as the universe itself. Since the dawn of human civilisation, people have been obsessed with gold’s durability and seemingly never-ending shine. Gold has the speciality of being one of the least reactive noble elements.

This means it barely oxidises as other metals do over time, and it is also impervious to many corrosive substances, so it is difficult to alter its shape unless you melt it down at high temperatures.

Gold also happens to be one of the rarest precious metals on Earth, and this goes some way towards explaining its consistently high value over the centuries. Read on, to find out from Cash for Your Gold to see what makes gold really shine, if you’re considering selling scrap gold today.

A blast from the past

It’s not an exaggeration to say that gold is something of a blast from the past. Scientists believe gold originates from the explosions of stars which had entered the supernova phase, billions of years ago. Gold could quite possibly predate the existence of Earth itself.

The explosion of stars billions of years ago led to a torrent of space debris being flung in all directions. Some of this debris remains among the cosmos, but some of it ended up being absorbed into the Earth’s surface when it was barely formed.

So the next time you dig out any piece of scrap gold, whether it’s an old ring, a chain or even a gold coin, just think: this shiny piece of gold used to be at the heart of a star, and it’s still here for you to reach out and touch, even after all this time.

How rare is gold?

It is said that all the gold ever mined from the Earth’s crust, once melted down, could be shaped into a cube which would easily fit beneath the Eiffel Tower. Imagine that – every bar of gold, every coin and every single fragment of gold you’ve ever seen, all fitting into an area you could stroll across in a matter of moments.

Gold’s rarity is one of the great reasons why generations have given it such great value. But did you know gold doesn’t have to be just some static lump of metal, gathering dust in a vault? Between 2005 and 2010, it was estimated that as much as 35 per cent of gold in circulation on the markets was sourced from recycled gold.

As well as being at the heart of an exploding star, your scrap gold could have been all sorts of shapes and sizes, before you found it.

Selling with Cash for Your Gold

We’ve been helping people sell their scrap gold for many years now, so we’re something of a specialist in this field. Have some rose or white gold? Why not come to us and see how much you could sell it for?

Check out how much your scrap gold item could be worth, using our trusty Gold Scrap Calculator. The price of gold on the open market has been hitting new all-time highs this year, so it makes sense to time your sale, to ensure you make transfers when the price is right for you.

When you’re ready to sell, make sure to fill in your Seller’s Form.

Don’t hesitate to get in touch – we encourage sellers to give us a call or write to us. You can also book an appointment if you wish to come to our Wolverhampton HQ, to speak to us directly about selling your scrap gold. We look forward to seeing you!

Scrap Gold Sellers Reap Reward of High Prices

It’s been a summer of stellar gains in the gold markets. Prices are through the roof, with gold now valued at over £1,230 per troy ounce as of late August. Put in simplest terms, if you’re looking to sell some scrap gold, now is a great time to make some quick cash.

Gold booms for sellers

Selling gold in the current climate means making as much as £14.29 as of late August when selling just a gram of 9-carat gold with Cash for Your Gold. We base our prices for scrap gold, using the London Gold Fix Price as a guide.

It’s the gold standard for setting gold values, so you can sell your scrap gold to us, safe in the knowledge that you’re getting the price you deserve. We offer purchase prices based on the price of gold at the time of receipt.

Why not use our Live Gold Price Tracker, to time your sale of scrap gold to coincide with a strong rally in prices? Make sure the price is right, and cash in on record gold prices today.

Variety of items accepted

Cash for Your Gold accepts items of scrap gold, silver, palladium and platinum in all shapes and sizes. Maybe a loved one left you a gold bangle, a necklace or a precious gold watch? It’s bound to be worth something.

We value your gold, based on carat (or purity), combined with total weight. Want to get a free estimate for how much you might be carrying around with you? Check out our free Value My Scrap calculator on our Homepage.

Its calculations are highly-accurate and delivered with great speed, without having to part with your gold just yet, while you consider what you wish to do with your scrap gold items.

Selling with us

Think you’re ready to sell scrap gold to Cash for Your Gold? It’s time to fill in your Seller Form. We only require the most basic information to ensure a smooth transaction and guarantee that payment will be issued in a timely way.

Payment can be made digitally, in a matter of hours. If you wish to give feedback about your transaction with us, why not leave us a comment on our Testimonials page?

As you can see, we have helped many facilitate the sale of scrap gold over the years. We look forward to helping ensure that your transaction is every bit as quick and easy.

If you’re based in or around Wolverhampton, why not book an appointment and come meet us at our office? If you’d like to get in touch with us in any other way, check out our Contacts page – here, you can find our telephone number, email and postage addresses. We look forward to helping give you the cash for your gold that you deserve.

Make the Most of Record Gold Prices to Sell Gold this Summer

As the summer of 2019 rolls on, having even a bit of scrap gold could be the key to making some quick cash. That’s because selling scrap gold this summer would be happening at a time when gold prices are close to record highs. There could be no better time to sell your scrap gold than now!

Summer scrap gold selling at record prices

If you have even the smallest bit of scrap gold lying around, now could be the best time to consider selling, as gold prices have been elevated this summer, and remain close to record highs. To check out live gold prices today, check out our Live Precious Metal Prices page.

Continued uncertainty over Brexit and a weak Pound have helped push gold prices back to levels not seen since the summer of 2011, meaning that scrap gold sold today is worth more than almost any other time in history.

Our prices are based on the London Gold Fix, the gold standard of precious metal pricings. This means you know you’ll get the value you should expect when selling scrap gold with specialists such as Cash for Your Gold. You can expect to make as much as £13.19 as of mid-July 2019 for selling a single gram of 9-carat gold, respectable pricing compared to other gold specialists in the markets.

Wide range of scrap gold items accepted

Cash for Your Gold accepts scrap gold from a number of sources. For more information about the kinds of items we will buy, or the answers to any other potential queries you may have, check out our own FAQs page.

Items we often receive include dental fillings, gold coins, gold bullion or even old pieces of jewellery that have gold components. Got a bit of white or rose gold? We’re happy to accept that too!

Prices for scrap items are determined on weight and carat (or purity). The higher the carat, the higher the value of your scrap gold items. Check out the Value My Scrap calculator, to get a valuation in a few short clicks – you can conveniently find it on the left-hand side of any page on our website, to help speed up the process for you.

Ready to sell gold?

If you’re feeling ready to part with your scrap gold items, it may be time to get down to filling our Selling Form. Protected by SSL encryption, it asks you only the most essential information, to ensure that we can help with your sale, in a manner that ensures all of our clients enjoy a quick transaction.

We have helped numerous scrap gold sellers handle transactions over many years, so check out our Testimonials page, to see the high level of service you can expect from us. If you wish, feel free to drop us a mention, once we’ve helped with your scrap gold transaction!

Feel free to contact us – you can do this by phone, post or email. We also invite customers to meet us at our headquarters in Wolverhampton. All we ask is that you book an appointment first, to avoid any delays.

Sell Your Scrap Gold Today for a Record High Price

As political developments in the UK cause increasing uncertainty, gold prices are within touching distance of their all-time highs as of late June this year. This takes gold to levels not seen since the late summer of 2011.

Prices have rarely been as high as this, so it’s a good time to consider selling any unwanted scrap gold you find lying around – it might be worth a small fortune now, and could give you a much-needed cash boost as we enter the summer.

Near-record gold prices

When selling gold, you want to make sure you’re getting the value you deserve for it. That’s why Cash for Your Gold uses the London Gold Fix to determine prices for gold scrap sales. The London Gold Fix is one of the most trusted ways of valuing gold on the open market.

As of late June 2019, gold prices are close to £1,100 per troy ounce. This is tantalisingly close to the all-time high in British gold markets, last seen back in the late summer of 2011. Use our live Gold Tracker page, to make sure you sell your gold at a time when the price is right for you. 

The trick can be in the timing – use the gold tracker to get the most out of your gold, as any scrap gold we receive will be sold at a price relative to gold prices in the official market at the time of receipt.

Gold in all shapes and sizes

After a much-needed spring clean, you may have discovered you had scrap gold in your midst. Cash for Your Gold is happy to take receipt of gold scrap items in a wide range of shapes and sizes. Perhaps a relative passed down a gold coin. Or maybe you discovered a gold chain or piece of old jewellery that’s looking worse for wear, or found some gold tooth fillings? Why not consider selling it as scrap gold?

Cash for Your Gold can help you determine what you’ve got on your hands. Try our Value My Scrap calculator – it’s easy-to-find, available on the sidebar of our website homepage. To give you an accurate valuation right at your fingertips, all you need to enter is the item’s weight and its carat (or purity).

Other options for scrap

It is common for people to find items with some quantity of gold in them, mixed with other metals. For example, you might find you hold an item made of rose or white gold. These items, despite being made of alloys, could be of great value still. If it’s gold, it’s worth checking to see what it’s worth, when selling with us.

We also accept silver, platinum and palladium – don’t hesitate to get in touch if you have items you wish to scrap, that you believe are made of these precious metals. Cash for Your Gold would be happy to take a look at them,

When you’re ready to sell your scrap gold items, make sure to fill in our Seller Form. It only asks the most basic information and helps us determine what we can do to help you as you sell your gold scrap.

Cash for Your Gold is based in Wolverhampton, having worked in the gold selling market for a number of years. Feel free to get in touch today, if you have any enquiries to make about possibly selling scrap gold to us. Click here to contact us.

Please note that if you wish to visit our Wolverhampton office in person, please make sure you have booked an appointment via the contact page, to ensure no delays when you arrive.